If you’ve ever opened a Maxim Magazine in the past 12 months, or Fortune or Details, or Premiere or National Geographic or Newsweek, Outside, Maxim, Money, Wired, Runners World, Discover, Details or ESPN, or a dozen others, then you’ve seen his work.
If you’re a photographer who reads the bylines, then you’ll recognize his name: Gregg Segal. Gregg with two G’s, as in “Good God, this guy is everywhere!”
I’m a fan of Segal’s work. He specializes in portraits. Quirky weird pictures, full of irony and witt and fun. The light is crisp, he seems to take chances with what he does. I really dig this guy’s stuff, so I contacted him, told him I want to ask him some questions, and he was nice enough to answer.

Background please. How and when did you get started in photography?
I started taking pictures when I was about 9 or 10. Liked seeing through a lens, putting a frame around things. It was a form of collecting. I collected images of people, objects, places.
Did you ever assist anyone? Who, how long?
No, I didn’t, though it would have been a great way to learn.
On average, how many days out of the month are you shooting?
Assignments - about 10 days a month. There’s travel, prep, scout, production as well. I work on my own projects in between assignments as well as promotion.
In your bio, you write that your style doesn’t fit into any prescribed categories. Is that still true, or have you found a label for the stuff you do?
Well, I shoot much less documentary photography now. Once you start lighting and orchestrating a picture, working without that control is less appealing. Also, I prefer not to shoot documentary on an assignment because your odds of getting an impactful image are lower.

Your portraits are well lit. They are bright and crisp, and don’t have hard shadows, but they are not flat. For one of your superman photos (superman hanging laundry outside) I read that you used 2-3 power packs. Can you briefly describe your lighting style - what kind of modifiers you like to use?
I backlight with magnums.
Who are some of your influences?
Diane Arbus - from the time I was about 13.
William Klein. High energy street scenes.

When you get an assignment to shoot, say “Mori’s moments” and the published picture is of the CEO sitting in a chair with the workers milling in background in background in a non clean type environment…. do you ever have problems convincing the CEO or his executive assistant that you want to do something unique?
All the time. All that talk of “thinking outside the box” never applies to the pictures you take of CEO’s. You (or the magazine) just have to make a convincing case for the shot. I was setting up to shoot a CEO and my assistant said the shot was funny. The PR guy overheard him and scraped the shot - the last thing he wants is for the boss to look funny. I guess because CEO’s are answerable to shareholders they’re very concerned about appearances - or at least their PR handlers are. Anyway, it’s always a struggle, because of course the magazine wants a shot that stands out and the subject wants just the opposite usually.

I understand you shoot a lot of medium format film. Do you prefer film over digital?
Overall, I prefer digital now. I like punchy crisp lit pictures and digital registers this quality even better than film. Digital does not perform well in low light yet.
You wrote in your bio you have a duty to shoot the mundane and overlooked, and your work reflects that. Why do you think you have this duty?
Don’t know if it’s a duty but I’ve just always been interested in the ugly who had no chance, partly b/c I never wanted to like or do what other people did. Goes back to my identification with Arbus.
Why do you like shooting people?
I’m fascinated by people, their stories, their inadequacies and bravery, their dignity in the face of ridiculousness.
What the heck is detritus all about? It’s very cool. Are those people you just talked into being in a photo? (They look like “real” people).
All the crap we consume and throw away, much of it shiny, appealing packaging has reformed itself in our image and shadows us wherever we go. I was on assignment in Japan, China, Ohio, New York and brought Detritus with me (found a local fixer wherever I went to help organize shoots).
Your work seems to be everywhere. Why do you think editors hire you? What have they told you they like about your work?
Lighting, sense of humor (irony), going for the jugular.
What kind of work do you most prefer doing?
Assignments - I like the variety of editorial clients. Personal projects, too, of course.

Your work seems to be about theme and irony, as you mention. When you get an assignment, how do you approach how you will shoot it? Do you preplan it? Talk to the reporter? Come up with your own ideas?
Plan, yes. Mixture of my ideas and photo editor/art dept. More and more now mags want to be sure of what they’re going to get before you go off to shoot b/c there is pressure from above to deliver - there’s less room for failure, every pic has to be a winner because if it’s not, you could be causing its demise.
You have a lot of picture stories on your website. Pirates, superheroes, dreams…. Is this personal work or ad work?
Some is personal work - but this can often lead to assigned projects. The Rozerem campaign (Abe and Beaver) came from the Super Heroes series.
You can see more of Gregg Segal’s work at www.greggsegal.com.